Published inAther Energy2021 — Growing up!We wrote this as the new year message to our team members at Ather. On further reflection we realised that we would like our partners…Jan 13, 20213Jan 13, 20213
Published inAther EnergyWhat we missed explaining during the launch of Ather 450XHint: it was about pricing.Feb 5, 20209Feb 5, 20209
Published inAther EnergyIt’s Alive! It’s Alive!After 4 years, 55 prototypes, 50K kms in on-road testing and over a million man hours the S340 is finally ready!Apr 26, 201811Apr 26, 201811
Determinate optimismI have been very inspired by Peter Thiel and his book ‘Zero to One’. Every reading of that book teaches me something new and often gives me…Jul 2, 20171Jul 2, 20171
Hiring at StartupsWe are in the middle of a significant hiring phase at Ather currently. As the product becomes more and more real the need to bring on more…May 24, 20172May 24, 20172
Published inAther EnergyThe roller-coaster that was 2016Last year had been a challenging one for all of us at Ather. This was the first time we were exposed to the practical challenges of…Jan 21, 20173Jan 21, 20173
Published inAther EnergySeries B funding and moreOne of our big learnings over the last three years has been that at Ather we are not just building the S340 but we are participating in the…Oct 27, 20162Oct 27, 20162
Published inAther EnergyFunding, clay models and a new design center!It’s been a great 2014 for Ather! Starting from a team consisting of just two, we have grown to seventeen now and the scooter has matured…Feb 1, 20161Feb 1, 20161
Uber — and why it’s a massive ideaunderstanding why a simple taxi company is finding such phenomenal successMar 22, 2014Mar 22, 2014
