tarun mehtainAther Energy2021 — Growing up!We wrote this as the new year message to our team members at Ather. On further reflection we realised that we would like our partners…6 min read·Jan 13, 2021--3--3
tarun mehtainAther EnergyWhat we missed explaining during the launch of Ather 450XHint: it was about pricing.3 min read·Feb 5, 2020--9--9
tarun mehtainAther EnergyIt’s Alive! It’s Alive!After 4 years, 55 prototypes, 50K kms in on-road testing and over a million man hours the S340 is finally ready!3 min read·Apr 26, 2018--11--11
tarun mehtaDeterminate optimismI have been very inspired by Peter Thiel and his book ‘Zero to One’. Every reading of that book teaches me something new and often gives me…4 min read·Jul 2, 2017--1--1
tarun mehtaHiring at StartupsWe are in the middle of a significant hiring phase at Ather currently. As the product becomes more and more real the need to bring on more…4 min read·May 24, 2017--2--2
tarun mehtainAther EnergyThe roller-coaster that was 2016Last year had been a challenging one for all of us at Ather. This was the first time we were exposed to the practical challenges of…5 min read·Jan 21, 2017--3--3
tarun mehtainAther EnergySeries B funding and moreOne of our big learnings over the last three years has been that at Ather we are not just building the S340 but we are participating in the…3 min read·Oct 27, 2016--2--2
tarun mehtainAther EnergyFunding, clay models and a new design center!It’s been a great 2014 for Ather! Starting from a team consisting of just two, we have grown to seventeen now and the scooter has matured…3 min read·Feb 1, 2016--1--1
tarun mehtaUber — and why it’s a massive ideaunderstanding why a simple taxi company is finding such phenomenal success4 min read·Mar 22, 2014----